Creative Direction · Motion AtelierAbuja / Remote Global

Ideas,
forged into
motion.

Engineering high-retention short-form video editing, prompt-directed AI visual production, and localized social campaign systems that convert complex services into captive audience attention.

Overwatch Mozambique Flagship Reel

Flagship Creative

Overwatch Mozambique

9:16 VERTICAL

EN / PT DUAL

01 / Creative Philosophy
Rawideasmeanlittleuntiltheyareshapedintomotion.Ibridgecreativedirection,AI-assistedscenegeneration,andrhythmicvideoeditingtoturncomplexservicesintoundeniableclarity.

Pacing & Hook

Stopping the scroll by diagnosing buyer anxieties before pitching features.

Visual Direction

Merging real video editing with prompt-engineered assets for high visual impact.

Campaign Delivery

Producing dual-language vertical cuts built for social performance across platforms.

Campaign Showcase

Overwatch Mozambique

Language:
Case study
Execution 01 / 07
English Master

AI-Assisted Creator Ad Concept

Strategy Angle: Creator-Style Advertising

Rationale: Transparent AI-assisted scene generation with punchy caption rhythm and direct service value proposition.

Execution 019:16 ProRes Reel
SELECT EXECUTION01 of 07
9:16 PRORES
English Master
AI-Assisted Creator Ad Concept
Execution 01 · EnglishCreator-Style Advertising

AI-Assisted Creator Ad Concept

40+

Monthly video reels and campaign assets produced

50+

Freelance digital, print, and motion deliverables

07

Distinct public campaign executions showcased

EN / PT

Dual-language creative production and localization

03 / Disciplines & Outputs

Three Core Disciplines.

Delivering high-converting video and visual assets with deliberate direction, zero fluff, and clear market relevance.

01
Discipline 01

Short-Form Video & Motion Storytelling

Crafting high-retention Reels, TikToks, and video ads engineered with deliberate pacing, kinetic typography, and clear narrative hooks.

Deliverables

  • Scroll-stopping Reels, TikToks & Shorts
  • Dynamic caption rhythm & typography
  • Founder-led explainers & direct cuts
  • High-converting paid ad cuts

Primary Toolkit

CapCut ProPremiere ProAfter Effects
Discipline Asset ViewCapCut Pro · 9:16 Kinetic Cut
High-Retention Reel Architecture

High-Retention Reel Architecture

Real campaign deliverable asset

STATUS: ACTIVE DISCIPLINE01 / 03

Production Pipeline

From Tension To Final Master.

Phase 01 of 05
PHASE 01 · DIAGNOSIS & POSITIONING
Audience Objection Isolation

Brief & Buyer Tension

Isolating the genuine commercial friction before touching any creative tools. We identify the exact objections, skepticism, and cognitive barriers your prospects experience.

Deliverable:Tension Map & Angle Matrix
Tool Stack:Notion · Figma · Market Analysis
SELECT PHASE01 of 05
01DIAGNOSIS & POSITIONING
Notion
FRICTION VECTOROBJECTION IDENTIFIED
Cost Friction82% High
Service Complexity64% Medium
Brief & Buyer TensionApproved
02NARRATIVE ARCHITECTURE
Claude
Hook A: Founder Authority
Hook B: Direct Problem
Hook C: Contrarian Reframe
Hook & Narrative FrameworkApproved
03GENERATIVE AI SYNTHESIS
Google Flow
PROMPT ENGINEGEMINI + FLOW

> Generating 9:16 high-contrast macro scene...

> Resolution: 2160x3840 ProRes ready

> Status: 100% Neural Synthesis complete

AI-Assisted Scene GenerationApproved
04MOTION & SOUND DESIGN
CapCut Pro
KINETIC AUDIO WAVE9:16 TIMELINE
Beat Sync: 124 BPMKinetic Captions Active
Pacing, Kinetic Typography & AudioApproved
05LOCALIZATION & MASTER EXPORT
DaVinci Resolve
ENGLISHGlobal Reach Cut✓ 4K Master
PORTUGUESEMozambique / Brazil✓ 4K Master
Localization & Multi-Market MastersApproved

Step 01

Tension Map & Angle Matrix

Step 02

3x Hook Scripts & Storyboards

Step 03

High-Res AI Scene Generatives

Step 04

9:16 ProRes Video Timeline

Step 05

EN & PT ProRes Master Package

Ebube Michael — Digital Creative & Video Editor
Ebube MichaelAbuja, Nigeria · Global Remote

05 / The Person Behind The Work

Creative direction with technical execution.

MEJ Forge is my solo creative brand. I combine short-form video editing, visual design, and prompt-engineered visual workflows to help brands communicate with speed, taste, and precision.

Currently managing social media content and producing campaign reels for OverwatchMoz & Wamina in security tech, alongside independent visual design and motion projects for global clients.

Initiate Collaboration

Have something
worth making?

Open to direct freelance campaign contracts, video editing retainers, and full-time remote creative roles.

Direct email: ebubemichael033@gmail.comLocation: Abuja, Nigeria · Global Remote